Three Floor Fashion

Three Floor is a new brand showcasing a cleverly seductive style that echoes the female silhouette with luxe fabrics and hemlines to make legs look like they go on forever! Their collection boasts an array of beautifully conceived garments that are individual, wearable and utterly desirable.

The Beginnings

Central Saint Martins graduate Han Chong kept two things in mind from his fashion school experience when creating the new womenswear label Three Floor: a strong style aesthetics and a tight student budget. Chong’s idea has indeed proved profitable: within three months the brand’s profile has rocketed and its site has crushed several times due to anticipated demand.

Established by a collective of designers, Three Floor was born from a shared desire to provide contemporary, high quality fashion without the designer price tag. Pushing the boundaries of affordable design, the brand line offers an impeccable selection of fashion-forward pieces. Mixing delicate dresses and textured knitwear to great effect, it provides the perfect wardrobe staples for that troublesome transition from winter to spring. And from spring to summer. The designers also proved to have a fine feeling for trends, anticipating the pastel tones. And if pastel tones are too sweet, the label’s tougher designs provide a good alternative.

Inspiration and style

Han Chong, the brand’s creative director, looked to fashion bloggers and off-duty models for his inspiration for the collection, explaining that these are the women he designs for: the girl you see in the street-style pictures, that look effortless without being mainstream; she’s the girl that everyone wants to be, the one who has managed to redefine style today in a way that destroys traditional boundaries. Fashion insiders and editors also inspired the collection and, looking at the pieces, those influences are palpable.

The whole collection of this web-only design house is a smorgasbord of beautiful dresses and other fantastical garments that are perfect for making a fashion statement every season. The collection is definitely more experimental than mainstream fashion without being so far-out that it becomes intimidating.

Without a doubt, Three Floors brings a strong sense of individuality and differentiation. It symbolizes a way of living life with your roots and finding your own true self and style, rather than having a logo stamped on your back.