Three Floor Fashion
Three Floor is a new brand showcasing a cleverly seductive style that echoes the female silhouette with luxe fabrics and hemlines to make legs look like they go on forever! Their collection boasts an array of beautifully conceived garments that are individual, wearable and utterly desirable.
Central Saint Martins graduate Han Chong kept two things in mind from his fashion school experience when creating the new womenswear label Three Floor: a strong style aesthetics and a tight student budget. Chong’s idea has indeed proved profitable: within three months the brand’s profile has rocketed and its site has crushed several times due to anticipated demand.
Established by a collective of designers, Three Floor was born from a shared desire to provide contemporary, high quality fashion without the designer price tag. Pushing the boundaries of affordable design, the brand line offers an impeccable selection of fashion-forward pieces. Mixing delicate dresses and textured knitwear to great effect, it provides the perfect wardrobe staples for that troublesome transition from winter to spring. And from spring to summer. The designers also proved to have a fine feeling for trends, anticipating the pastel tones. And if pastel tones are too sweet, the label’s tougher designs provide a good alternative.
Inspiration and style
Han Chong, the brand’s creative director, looked to fashion bloggers and off-duty models for his inspiration for the collection, explaining that these are the women he designs for: the girl you see in the street-style pictures, that look effortless without being mainstream; she’s the girl that everyone wants to be, the one who has managed to redefine style today in a way that destroys traditional boundaries. Fashion insiders and editors also inspired the collection and, looking at the pieces, those influences are palpable.
The whole collection of this web-only design house is a smorgasbord of beautiful dresses and other fantastical garments that are perfect for making a fashion statement every season. The collection is definitely more experimental than mainstream fashion without being so far-out that it becomes intimidating.
Without a doubt, Three Floors brings a strong sense of individuality and differentiation. It symbolizes a way of living life with your roots and finding your own true self and style, rather than having a logo stamped on your back.
Bloggers wearing Three Floor
Amazing garments, with very orginal structures and colours all that with a very high fashion edge. KAYTURE
After viewing the Three Floor collection in November, I knew I had to buy their stunning D’VIL Shirt. IF IT WAS MY WAY
Un capo versatile che si possa indossare durante la giornata, come un vestitino (non troppo sexy), da impreziosire con qualche accessorio per la serata! FEEDYOURSTYLE
Magazines on Three Floor
Modern but timeless wardrobe staples that women will want to hold on to for years to come. FASHION INSIGHT
Bloggers on Three Floor
I instantly felt there was something interesting about their designs. EL FASHIONISTA
Three floor fashion is a new love of mine… HARLOWS DREAMS
I can honestly say the designs are even better in person and it’s so refreshing to view new talent. AUTILIA
It is just so GOOD! It’s gritty but chic. SUPERSHARDOM
A very new but clearly already very mature team with the most breathtaking and mind-blowing creations. COUTURELUST
Their look book is like, yeah, so what, we’re just having fun. THE AQUARIANS
Three Floor makes REALLY affordable clothes that are super trendy,of high quality and unique. GLAM AND GLITTER FOREVER
A clever juxtaposition of the hard and the soft. JONES LOVES
Esta marca londinense nos ofrece prendas de diseño asequibles y de muy buena calidad. STREET STYLE FREE
Love the styling and the pieces. ALINA LULA
It’s worth trying. SMUDGE LOVE
Un style vrai et original. WIVU
The problem I now face is deciding which pieces I would like to buy there are too many to choose from KATIE BOWKETT
My latest fashion obsession. CHRISTINA ABOUT TOWN
A great start, don’t you think? MISS AT LA PLAYA
New Online Women’s label talks to the inner you and your pocket. STYLE CARTEL
A strong sense of individuality and differentiation. DIARY OF A CLOTHES HORSE
Now I probably look through their collection at least once a day, trying to work out which of their extremely covetable pieces will be my first buy. DOMESTIC SLUTTERY
Loving these pretty pastel looks from Three Floor. STUDDED HEARTS
Snap it up before everyone else does! 2 GIRLS 2 CITIES 2 STYLES
I am finding myself a little more then obsessed with Three Floor. THE HOSTESS HANDBOOK
Three Floor is officially my new favourite shop. STYLE BISTRO
I could see myself wearing almost every piece from the collection. FAIIINT
Beautiful dresses and other fantastical garments. PINK FLAMINGO KISSES
And they’re so well made! STYLOKO
Loving the newest from Three Floor shop, the pastels are adorable! THE FASHION JUNKIE
Our utter delight, and fall to your knees thanks, for the latest in boutique affordability: Three Floor Fashion. MOTILO MAGAZINE
I think the outfits make me want to get dressed up and go do something fun. FASHGASM
The collection is so fresh and trendy that each and every piece deserves a place on My Fashion Wish List. MY FASHION WISHLIST
So gorgeous. DAISY BUTTER